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Life Happens
1530 Wilson Boulevard
Suite 1060
Arlington, VA 22209


Life Happens’ mission as a nonprofit is to give unbiased information to help Americans make smart insurance choices to protect their loved ones. Life Happens is focused on educating people about what life, disability, and long-term care insurance are and how these financial tools, along with annuities, can help put a strong financial foundation in place.

Life Happens was formed in 1994 (as the LIFE Foundation) by NAIFA and six other leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations.

Life Happens coordinates three national awareness campaigns each year: Insure Your Love (February), Life Insurance Awareness Month (September), and Disability Insurance Awareness Month (May). Our industry-focused Life Happens Pro platform helps us further our mission of educating the public by putting our educational resources directly into the hands of agents and advisors.

Life Insurance Awareness Month

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. This year’s theme is, “With life insurance, I’ve got you.”
Get LIAM Content

Engaging the Black Community with Life Insurance

The Diverse Voices collection speaks directly to the Black community to address myths and misconceptions about life insurance.
View the Collection

Partnership with Life Happens Pro


It’s time to minimize your time and maximize your impact. Life Happens Pro helps NAIFA members spend less time planning communications and more time helping the clients and prospects who need your expertise. 

The Life Happens Pro platform makes insurance marketing easy, cost-effective, and organized. Our newly updated platform gives you to access to fresh and engaging content, including social media graphics, monthly social calendars, post scheduler, strategy documents, content collections and so much more. Streamline and simplify your marketing efforts today! 

NAIFA members can get access to a Life Happens Pro subscription for 20% off. Enter code NAIFA20 when prompted during the sign-up process. Access Life Happens Pro here: https://lifehappenspro.org

Watch the video below to learn more about the new Life Happens Pro.