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Washington, DC on May 19-20, 2020.


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Advisor Today has the largest circulation among
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Life Happens




Life Happens
1530 Wilson Boulevard
Suite 1060
Arlington, VA 22209


Life Happens was formed in 1994 (as the LIFE Foundation) by NAIFA and six other leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations.

Life Happens also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs. Life Happens does not endorse any product, company or insurance advisor. Its only interest is seeing that consumers get the coverage they need to protect themselves and their loved ones.

To educate the public, Life Happens coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May).

Life Happens Virtual Tool Kit

Life Happens has created a virtual toolkit to help you with some virtual resources when working with your clients.

Get the Kit

Life's New Appreciations Survey Findings

Life Happens survey shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.

View Findings

Partnership with Life Happens Pro

NAIFA members can grow their business, meet more customers and close more sales with Life Happens Pro.

Life Happens Pro is a subscription that includes print materials, videos, four national ad campaigns, and TV/radio commercials, all available at substantial discounts to NAIFA members. This full suite of marketing tools and resources can help you generate new leads, conduct sales seminars, or even educate your community on the importance of life and health insurance. It’s like having a marketing department at your fingertips! To learn more, watch the video below.

NAIFA Members save 20% off your Life Happens Pro subscription. Enter code NAIFA20 when you subscribe at https://lifehappenspro.org/​