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Life Happens




Life Happens
1530 Wilson Boulevard
Suite 1060
Arlington, VA 22209


Life Happens' mission is to inspire the public to take personal financial responsibility through the ownership of life insurance and related products.

Life Happens’ awareness campaigns have extensive industry support and are the ideal platform to help companies and agents educate people on the importance of securing insurance coverage.

Partnership with Life Happens Pro

NAIFA members can grow their business, meet more customers and close more sales with Life Happens Pro.

Life Happens Pro is a subscription that includes print materials, videos, four national ad campaigns, and TV/radio commercials, all available at substantial discounts to NAIFA members. This full suite of marketing tools and resources can help you generate new leads, conduct sales seminars, or even educate your community on the importance of life and health insurance. It’s like having a marketing department at your fingertips! To learn more, watch the video below.

NAIFA Members save 20% off your Life Happens Pro subscription. Enter code NAIFA20 when you subscribe at https://lifehappenspro.org/​ 


About Life Happens

Life Happens, formerly the LIFE Foundation, is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.

Life Happens also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs. Life Happens does not endorse any product, company or insurance advisor. Its only interest is seeing that consumers get the coverage they need to protect themselves and their loved ones.

To educate the public, Life Happens employs a wide range of communications tactics including advertising, consumer-media outreach, educational programs in high schools and colleges, public-service announcements, informational flyers and videos, and a wide range of online and social-media communications. In addition, Life Happens coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May).

Life Happens was formed in 1994 (as the LIFE Foundation) by NAIFA and six other leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations


Life Happens Virtual Tool Kit

Life Happens has created a virtual toolkit to help you with some virtual resources when working with your clients.

Life Happens Virtual Tool Kit