About
Life Happens’ mission as a nonprofit is to give unbiased information to help Americans make smart insurance choices to protect their loved ones. Life Happens is focused on educating people about what life, disability, and long-term care insurance are and how these financial tools, along with annuities, can help put a strong financial foundation in place.
Life Happens was formed in 1994 (as the LIFE Foundation) by NAIFA and six other leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations.
Life Happens coordinates three national awareness campaigns each year: Insure Your Love (February), Life Insurance Awareness Month (September), and Disability Insurance Awareness Month (May). Our industry-focused Life Happens Pro platform helps us further our mission of educating the public by putting our educational resources directly into the hands of agents and advisors.
