Great news! NAIFA members' consumer-facing directory is now hosted on Life Happens! The new "Find a Financial Professional" directory search can be found on lifehappens.org. With more than 70,000 site visits per month and marketed directly to consumers, we are amplifying your presence as a trusted financial professional.

What has changed in the new platform?
The new platform is powered by Life Happens. Consumers can reach out directly to financial professionals through the platform. All NAIFA members will have a NAIFA member badge reflected in their profile. The directory is now on the Life Happens website, which receives an average of 70,000 views each month, increasing your visibility to consumers.

What has not changed in the new platform?
You are still able to upload a photo and personalize your profile to attract the right clients based on your practice specialty. NAIFA Quality Award and Financial Security Advocate badges are still present on your profile. Consumers can search by geographic area as well as keywords like annuities, long-term care, and estate planning. Be sure that your profile paints a complete picture of the services you provide to appear in the appropriate search results.

I set up a profile in the previous NAIFAconnect directory. What do I need to do?
We made it easy and we imported your photo and description into the new directory. You don't need to do anything, but you might want to take a moment to review your profile and see if you want to make any updates.

How do I view my profile?
Review your profile as consumers see you by visiting here: https://findapro.lifehappens.org/

How do I edit my profile?
Navigate to: https://findapro.lifehappens.org/login. Enter the email address associated with your NAIFA membership. You will receive an email to reset your password.

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