NAIFA's 100% Agency and Financial Security Champion programs allow your agency or firm to fully support NAIFA membership while promoting and elevating your agency/firm's brand. Participating firms and agencies are listed on our consumer site and receive additional publicity and program discounts. Learn how your agency or firm can display the 100% Agency or Financial Security Champion logo and be a part of NAIFA Nation.

About the Program

The 100% Agency Program was developed to acknowledge insurance agencies for their commitment to NAIFA by allowing them to participate in NAIFA in a group and individual setting that fits the unique culture of an insurance agency. Agencies in the program receive special recognition for their involvement while also allowing NAIFA to increase its advocacy presence on both federal and state levels.

Firms decide on the membership package that works for them and can include a combination of member types to suit their needs best. All members receive all the benefits and rights of full membership in NAIFA at their member type, including event invitations and grassroots advocacy.

The participating organization gains recognition through promotion on the consumer site, Advisor Today digital platform, and more. Financial professionals are rewarded for participation through publicity and the organization receives extra recognition.

In 2024, we were proud to introduce the inaugural 100% Agency of the Year, The Fortis Group, and the inaugural Financial Security Champion of the Year, E4 Insurance Services.

If you know of an agency that would be a good fit for a group membership, please complete our referral form. Have additional questions about group memberships, contact us at recruitment@naifa.org.