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NAIFA Brand Book

 

Identity Overview


The establishment of a uniform brand image should be a paramount concern for any organization.

Broad recognition of NAIFA’s brand image is directly tied to our success. It is important for the NAIFA federation to commit to establishing brand imagery and sticking to its basic themes—e.g., use the same colors, shapes, pictures—over time. Brand imagery becomes ingrained in the mind of the audience and helps advance NAIFA’s success.

These guidelines show the correct usage of the NAIFA logo and brand identity. This identity is how people recognize and know us. It represents everything, from the organization as a whole to our individual offices. It is how we set ourselves apart from our competitors. It is very important that we remain consistent in all forms of communication.

Correct usage of the NAIFA identity provides credibility for the association. To ensure the proper usage, we’ve established a few simple guidelines to be followed in all communications efforts.

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Logo Usage

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Minimum Size

isolatedlogoFor the NAIFA logotype to be recognized, it must be readable in all communication efforts. Therefore, the minimum width of the logotype should be 0.5”. The minimum width of the logotype with a tagline should be 0.625” and the minimum width of the logotype with the full name should be 2.25”. This will help ensure that the signature always maintains its presence and clarity each and every time it is used.

 

Backgrounds

The NAIFA logotype in any of its forms must appear clear and visible at all times. The ideal background for the logo in two-color is white. If a white background is not possible, the two-color version of the logo may be placed on a gray background whose value is no more than 25% black.

If a white or 25% black background is not possible, the logo should appear in either black or white, whichever option provides maximum legibility and contrast for the logo and the tagline.

When the background color is blue PMS 2925, the NAIFA logo should appear in white.

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Area of Isolation

Another important factor for helping the corporate signature to stand out is maintaining an “Area of Isolation” around the logotype. An “Area of Isolation” helps eliminate any confusion that may result when other logos or product names are included on your communications efforts. An easy rule of thumb is to measure the white space between the triangle “top” and the triangle “bottom” in the NAIFA logotype to determine the amount of isolation area needed. Then add that amount of space to all four sides of the logotype. Graphic elements such as rules and bars are exceptions.

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Examples of safe use over photography and not safe use over photography

Avoid the use of the NAIFA logo over busy graphic elements such as photos or illustrations. When layout dictates that the logo must overlap with other graphic elements, simple background treatments behind the logo such as glow effects are allowed. Avoid over-use of such effects or the use of more than one effect at the same time.

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State Logos

All guidelines for the NAIFA logo extend to logos for NAIFA’s State, Local and Regional associations. The name of the state, city or region appears below the NAIFA logo. No other elements or colors may be added to State, Local or Regional association logos.

 

NAIFA Program Logos

All guidelines for the NAIFA logo extend NAIFA’s Centers and Programs.  No other elements or colors may be added to these National program logos. The NAIFA logo and a Sub-Brand logo should not be used together.

The Centers

ADVOCACY

INiTiatIVES

EDUCATION

CERTIFICATIONS

AWARDS

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BRAND PERSONALITY

NAIFA is:

  • Optimistic
  • Helpful
  • Resourceful
  • Determined
  • Authentic
  • Trustworthy
  • Straightforward
  • Relatable

 

  • Rallies others to band together and help one another achieve security, peace of mind, and brighter futures for all

 

Brand Voice

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Brand Goals by Audience

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IMAGES

Photos

  • Full-color photos of people with permissions
  • Images of Main Street USA—show examples of streets, flags, statuary, that can be used when a photo of person not found

 

Not Preferred Imagery

  • Clipart
  • Cartoons
  • Lack of Diversity (depending on project)
  • Manipulation of a state shape mixed with our logo
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TYPOGRAPHY

Fonts


ROBOTO FONT

This is the primary typeface for headlines (uppercase), titles, and call-to-action buttons.
It can also be utilized for section heads or limited narrative text that requires emphasis (i. e. section introductions, pull quotes).

Download font

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LATO FONT
This is the secondary font and is utilized for body copy, narrative text, lists, and captions. Limited use for headlines, section introductions, and pull quotes is acceptable.

Download font

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Web Styles

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POWERPOINT TEMPLATES
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CHAPTER TEMPLATES

Email Newsletter

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Standard Email

 

Chapter Blog

TO COME

 

 

Chapter Blog Email

TO COME

 

 

Chapter Advocacy

Template: Email, PDF Attached Letter or Direct Mail Letter  & Twitter to Congratulate Newly Elected Members (Download PDF)

 

 

 

 

 

Event Flyers & Invitations


We have put together a new easy-to-use Word document for your use for event flyers. Follow the Word document instructions and then create a PDF to attach to email, or use the snipping tool to create an image that you can put into your email marketing system to send to members. Most email systems use an email width between 500-600 pixels, so size appropriately! 

This Word document invitation can be easily used for: 

  • breakfasts
  • lunch'n'learns
  • happy hours
  • golf outings
  • YAT events 
  • webinars

Remember to use a clear image (up-close imagery is preferred) and skip the illustration, clip art or images that look like future tech! 

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Download Flyer Template

Chapter Flyer Instructions (PDF)


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CHAPTER LEGISLATIVE DAY KIT

Email Promo

 

 

Pull Up Banners

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Door Hang Tags

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Front

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Back

 

Flyer Templates

 

 

Chapter Program Template

 

 

Badge Template

 

 

Post-Event Press Release

 

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NATIONAL PROGRAMS
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Coming Soon

NAIFAPP

Coming Soon